embrace the mentality.

Personal Highlights:

• Agency Lead / Oversight

• Consumer Journey Conception

• Talent Integrations

• Media Communication Rollout

Influencers and media guest were invited to embrace their inner Mamba and step into Kobe’s shoes for the day.

Kicking off with an early beach bike ride stacked with a grueling Kobe-inspired training session, guests put the work in before reaping the reward of their training guru.

Following, the group stopped at the Broad to embrace Kobe’s appreciation of art, before heading to Kobe’s last game via helicopter from Orange County to Staples Center.