Creating unrivaled

competitors.

Personal Highlights:

• Agency Oversight

• Strategic Client Partner

• Consumer Journey Conception

Centered around the release of LeBron’s latest basketball footwear, Nike teamed up with Optimist to take four of LA’s top high school basketball teams through an unrivaled pre-season training journey.

Equal parts physical and mental, sessions spanned four weeks and mimicked LeBron’s non-traditional training regimen - obsessing progress. Each week, athletes were seeded a custom workout-specific look and bussed to a surprise training led by an expert in their respective field: boxing, spin, yoga, and agility training. The journey wrapped up on the beach at sunset, where athletes were taken through a grueling series of sand drills and rewarded with their own pair of LeBron XVII’s for an unrivaled start to their basketball season.