Far from cruising altitude.

Personal Highlights:

• On-Court Programming Oversight

• Player Journey Conception

• Talent Integrations

Media Specific - As Jordan Brand takes ownership of the NBA All-Star uniform, we hosted over 90 global media guest for an exclusive first look of jersey reveal, panel discussion with Spike Lee, plus guided breakouts introducing further yet to be released Jordan Brand product.

General Public - Through elevated programming moments including an international High School basketball showcase, Live TNT in-venue broadcast, and Travis Scott concert, the jumpman took consumer energy to a level yet to be experienced.