ENJOY THE RIDE.

Personal Highlights:

• Agency Lead / Oversight

• Strategic Client Partner

• Consumer Journey Conception

• Talent Integrations

For the debut of Nike's latest footwear innovation, Nike Joyride, Optimist was brought in to curate a multi-touchpoint media + general consumer experience in Los Angeles.

Taking place inside Optimist Studios, we crafted an immersive large scale experience giving select media and influential guests exclusive access to NIKE designers, product managers, and unreleased product. Each and every element of our build was designed to live as a photo ready backdrop, gearing attendees with next level content and event recaps.

Programming: Stepping foot on their treadmills, guests embarked on an augmented reality run through the streets of LA led by Nike Running Master Trainers.