less Mondays. More Sundays.

Personal Highlights:

• Partnership Relations

• Product Storytelling / Drop Strategy

• Concept / Creative Lead

• Go To Market Plan

Rooted in quality, originality, and style, Bad Birdie partners with Los Sundays tequila to create a (5) piece capsule collection. The collection included (2) polos, a graphic tee, bucket hat, and glove and skewed to unisex product (rather than the traditional male focus).

Concept transcended the course and made its way poolside - showcasing Bad Birdies shift into golf lifestyle away from simply polos.

Concept by: Bill Moulton

Video by: Reese Hansen

Production by: Wes Ball

Photos by: Chris Leach & Dylan Steffen