Bad Birdie x Michelob Ultra

Personal Highlights:

• Lead eComm Launch Strategy

• Partnership Comms / Wrap

• Media Integration / Content Share

• Community Outreach

The limited-edition ULTRABAD collection was designed for a robust range of golfers, ensuring that both professional and amateur players look good on and off the course. Partnering with Michelob’s “it’s only worth it if you enjoy it” campaign the collection included a (7) pieces capsule - items selling out in a record 4 days.

Campaign coverage garnered 6.7M total impressions, 1.3M total engagements, with a 19.28% engagement rate.

Covered by: HypeBeast HERE and Golf.com HERE.

Photos by: Stephen Denton