WOMEN’S GOLF APPAREL SUCKED.

Personal Highlights:

• Brand Refresh Lead

• Product Storytelling / Drop Strategy

• PR Briefing / QA / Management

• Experiential Activation Conception / Production

• Brand / Creative Agency Management

• Go To Market Plan

Bad Birdie’s (41) piece capsule provided the blueprint on how to create products that empower women on and off the course and to create a line that’s as much true to sport as it is ready to be walked down a fashion runway.

This campaign was the first to integrate Bad Birdie’s new brand refresh, set Bad Birdie’s shift to 50% female consumer targets, and was built to include press, activation, seeding, photo + video, and performance marketing extensions.

Press Coverage - WWD / Yahoo Business / Flaunt Mag

Creative by: Willa Agency

Video by: Reese Hansen

Production by: Wes Ball

Photos by: Demitry Bocharov